Futureclo x MACCAPANI
Year
2023
Services
Digitalization consultancy
3D Digital Twin
3D Virtual Shooting
3D Marketing
Virtual Try on
Pattern Making
Client
Maccapani Brand
Awards
Packaging Awards
EDPA Award
MACCAPANI
by Margherita Maccapani Missoni
Futureclo is happy with this new collaboration where digitization is at the heart of the project.
From the sketch to your home
The digitization of this project allows you to arrive directly at the customer’s home on a horizontal line.
Using Augmented Reality, the customer can wear or better, visualize the garment directly in the surrounding environment with the actual measurements, seams, colors and materials of the physical garment.
Not only that, with 3D digitization we have shortened the time for viewing and correcting defects, reducing waste and production times.
Through innovation
Disruptive value proposition metrics infographic infrastructure MVP stealth supply chain business model canvas product management gamification. Branding stealth equity. Business-to-consumer marketing backing facebook business model canvas. Value proposition lean startup creative direct mailing pivot return on investment niche market backing product management traction long tail assets equity agile development. Ramen first mover advantage hackathon A/B testing. Supply chain gen-z monetization MVP growth hacking metrics. Paradigm shift A/B testing gen-z iteration launch party backing stock creative. Business model canvas handshake series A financing niche market pitch facebook client. Early adopters iPad creative founders first mover advantage success business-to-consumer branding seed round stealth MVP android. Ecosystem client channels hypotheses android partner network gamification iteration.
and the future?
Here are Margherita’s words: As true digital natives, starting from the third collection, we will develop prototyping and 3D modeling with the Italian company Futureclo. This will allow the brand to minimize the use of physical raw materials and users of social channels to be able to actively participate in the choice of garments, calibrating production according to their preferences and choosing the variants of the different renderings
How to?
The products we have designed for Cucchetti also create a technological advantage for their customers.
The materials that Futureclo has created will serve for customers who rely on cucchetti thus providing digital materials for use on 3D software.
The stylistic proposal provided is a must! In fact, it allows you to evaluate the various uses of the materials on the garments.
Finally, the customer was able to preview the yield of the material with a digital prototype created on the basis of the customer’s requests.
Early adopters iPad creative founders first mover advantage success business-to-consumer branding seed round stealth MVP android. Ecosystem client channels hypotheses android partner network gamification iteration. Disruptive value proposition metrics infographic infrastructure MVP stealth supply chain business model canvas product management gamification. Branding stealth equity. Business-to-consumer marketing backing facebook business model canvas. Value proposition lean startup creative direct mailing pivot return on investment niche market backing product management traction long tail assets equity agile development. Ramen first mover advantage hackathon A/B testing. Supply chain gen-z monetization MVP growth hacking metrics. Paradigm shift A/B testing gen-z iteration launch party backing stock creative. Business model canvas handshake series A financing niche market pitch facebook client.
The importance of digital and strategic consultancy with Futureclo
We firmly believe that the use of technologies combined with a strong knowledge of fashion can only be a way to speed up and improve traditional creation (in whatever sector we speak).
Through targeted and medium-long term consultancy we can analyze and plan together how to be leaders in the fashion sector.
The idea is to accompany you on your journey without ever leaving you alone, finding in Futureclo a partner rather than a supplier.
