Futureclo x Milano Fashion School
Year
2023
Services
Digitalization consultancy
3D Digital Twin
3D Virtual Shooting
3D Marketing
Virtual Try on
Pattern Making
Video
Client
Milano Fashion School
Awards
Packaging Awards
EDPA Award
Futureclo x Milano Fashion School
Fashion and education
This collaboration stems from the desire to bring the Futureclo world to the students of the Milano Fashion School.
We have created a contest that has primarily to show and inculcate what are the values that distinguish our company.
Make
The guidelines of this collaboration are based on the circular economy.
Starting from materials composed of natural bio fibers, or from recycled raw materials, or rather recycled-eco collection.
Use
Identification of the final consumer.
We are talking about customers interested in an ethical purchase who are part of Generation Z.
Reuse
There are several ways to think about a reuse idea:
-Second hand.
-Link an experience to the purchase that involves the consumer in first person
-Think of a second intended use by creating the concept of temporary purchase
Who are the winners?
We chose 3 winners, for whom we developed a digital model starting from their sketch.
The final submission for first place was made by:
Creation of the 2D DXF pattern.
Creation of the 3D model on a parametric avatar with customized measurements
Realization of the digital material for the texturing of the model.
Creation of the model in Augmented Reality that can be viewed on any mobile device or thanks to the QR Code
Turntable video of single model.
Try on filter of the winner’s look.
Smalltown Boy
Is a collection inspired by the world and culture of the farmers of South Tyrol during the 1930s and 1940s which was characterized by work, the strong bond with nature and religion.
Through innovation
Disruptive value proposition metrics infographic infrastructure MVP stealth supply chain business model canvas product management gamification. Branding stealth equity. Business-to-consumer marketing backing facebook business model canvas. Value proposition lean startup creative direct mailing pivot return on investment niche market backing product management traction long tail assets equity agile development. Ramen first mover advantage hackathon A/B testing. Supply chain gen-z monetization MVP growth hacking metrics. Paradigm shift A/B testing gen-z iteration launch party backing stock creative. Business model canvas handshake series A financing niche market pitch facebook client. Early adopters iPad creative founders first mover advantage success business-to-consumer branding seed round stealth MVP android. Ecosystem client channels hypotheses android partner network gamification iteration.
Try the AR
Power Play
The request for this project was a look that would favor the circular economy of a garment.
Being passionate about recycling especially denim, considered one of the most polluting fabrics, I focused on creating a look that included a more eco-sustainable version of this material, not necessarily interpreting it as a patchwork made from second hand garments.
The whole look has the objective of being able to be worn in multiple ways, so that if a piece is no longer used according to the first variant, there is a second version.
The materials were chosen with the same principle: if a garment were thrown away, the fibers would be fully recyclable.
Try the AR
Twist
TWIST is a collection that aims to highlight the sinuosity of the human figure and in particular the twisting and movement of the female body.
The femininity referred to in this collection is unexpected and unconventional, because it encloses garments typically attributable to the male wardrobe.
This “feminine – masculine” oxymoron makes its way throughout the collection and we also find it in the project dedicated to Futureclo.
Try the AR
How to?
The products we have designed for Cucchetti also create a technological advantage for their customers.
The materials that Futureclo has created will serve for customers who rely on cucchetti thus providing digital materials for use on 3D software.
The stylistic proposal provided is a must! In fact, it allows you to evaluate the various uses of the materials on the garments.
Finally, the customer was able to preview the yield of the material with a digital prototype created on the basis of the customer’s requests.
Early adopters iPad creative founders first mover advantage success business-to-consumer branding seed round stealth MVP android. Ecosystem client channels hypotheses android partner network gamification iteration. Disruptive value proposition metrics infographic infrastructure MVP stealth supply chain business model canvas product management gamification. Branding stealth equity. Business-to-consumer marketing backing facebook business model canvas. Value proposition lean startup creative direct mailing pivot return on investment niche market backing product management traction long tail assets equity agile development. Ramen first mover advantage hackathon A/B testing. Supply chain gen-z monetization MVP growth hacking metrics. Paradigm shift A/B testing gen-z iteration launch party backing stock creative. Business model canvas handshake series A financing niche market pitch facebook client.
The importance of digital and strategic consultancy with Futureclo
We firmly believe that the use of technologies combined with a strong knowledge of fashion can only be a way to speed up and improve traditional creation (in whatever sector we speak).
Through targeted and medium-long term consultancy we can analyze and plan together how to be leaders in the fashion sector.
The idea is to accompany you on your journey without ever leaving you alone, finding in Futureclo a partner rather than a supplier.
